Nick Ashley

Nick leads a team tasked with building industry‑shaping innovation - creating proven retail media propositions that are simple to buy, trusted to deliver, and drive growth for clients. He leads a diverse team with specialists in Proposition development, Go to Market, Product Marketing and Measurement Strategy, operating across all elements of Tesco Media's offering. In 2025, Tesco Media was recognised across the industry with more than 23 award nominations and multiple major wins. Most notably, being named Media Brand of the Year at the Media Week Awards, and Campaign's Media Company of the Year in Retail. Before taking up this role, Nick was Head of Media at Tesco, playing a pivotal role in the brand's turnaround. During his five years with Tesco, he led the team to Grand Prix successes at Cannes, the IPA Effectiveness Awards and Thinkbox Planning Awards. Nick spent the bulk of his earlier career in leadership and planning board roles at WPP, spearheading campaigns for clients such as Nike, Facebook, ITV, Heineken, News UK, Argos, Dyson and TK Maxx.