Jay Rajdev

Jay is currently on a short career break before embarking on a new role in the Spring. Jay was previously at ITV for 5 years driving the rollout of Planet V, ITV's own programmatic ad platform, and more recently, drive all aspects of digital revenue growth and advertising NPD under AdLabs, ITV's home of innovation. Whilst at ITV, Jay's team was responsible for all ad innovation. Notable examples included Retail Match, ITV's rapidly scaling commerce partnership with Tesco Media, ITV Kerching, ITVs new affiliate commerce platform, 'ACT', ITV's advanced contextual solution, and the just-launched 'Lead Gen Ads', the TV industry's first ever ad-format to capture interest and qualified leads directly from a TV ad. Prior to ITV, Jay held numerous ad-tech roles, most notably at Videology, where he led Brand Solutions, after starting his career with an 18-year stint at MediaCom. Jay also sits on the leadership committee of Media For All. Now with more than 1000 members, MEFA was established to help recruit, retain, and develop Black, Asian, and ethnic minority talent in the UK media industry.