Word on the Curb

Word on the Curb is a creator-powered media publisher that helps brands to gain cultural relevancy predominantly amongst youth audiences. We work with a diverse network of creators, pages and individuals of genuine influence, to co-create platform-native content that audiences choose to watch and share.

Our edutainment model blends entertainment with purpose, enabling creators to deliver authentic brand stories that drive real behaviour change. From increasing blood donor registrations with NHSBT, to reshaping perceptions of higher education with The Open University, to building consideration for O2, our work proves that when creators are used as collaborators not distributors, brand objectives are exceeded.

We support creators end-to-end: insight, format development, production, distribution and performance optimisation. Powered by our 20,000-strong youth research community, creators are hand-picked dependent on the brief and equipped with cultural intelligence and data to craft content on our platform that resonates and performs for both them and the brand.

Our best work builds entertainment where creators and brands co-author the narrative. This results in campaigns that delight audiences, deliver measurable outcomes and create long-term value for both creators and advertisers.