Thinkbox

Thinkbox is the home of TV advertising. We live, breathe, sweat TV, and we’re on a mission to get it the investment it deserves.

We’re in perfect storm. Adland is reshaping; short-termism abounds; money floods into big tech; the definition of TV is being gaslit.

Within that, Thinkbox is a relentless voice of reason, dragging conversation back to where it should be: effectiveness, collaboration, trust. It's not quite Batman in Gotham, but it's getting there.

Those instincts shaped our 2025. From securing a "Media Brand of the Year" shortlist for a piece of econometrics to helping Lantern to Beta to give advertisers the outcomes insight they demand. We also published total TV advertising revenue for the first time; challenged misleading framings of TV; held social media to account; and saw 1,220 marketers graduate from TV Masters.

Challenges remain, but 2025 showed what radical collaboration and a top-class marketing body can achieve. Already in 2026 we're seeing positive signs: calls to turn down the toxic, signals of a course correction back to brand. "Thinkbox is more than a trade body; it's a valued cornerstone of the advertising industry", Claire Sadler, Chief Marketing and Fundraising Officer, The British Heart Foundation.