The Telegraph

In 2022, The Telegraph introduced a new commercial partnership model. One that would ensure branded content enhanced the subscriber experience and delivered better results for brands.

Having a fresh start meant we had the freedom to shape a new team, vision and processes.

Today, The Telegraph’s Editorially Integrated Partnerships team has evolved the sector by using a wealth of first-party data to inform content that is authentic and useful to readers’ lives. Working hard to go beyond exceptional storytelling to anchor brands at the heart of the national conversation and within communities. Everything is guided by our clients’ and agencies’ needs, complemented by a focus on innovation at every step of the process from pitch to PCA.

Our partners’ response shows that we now lead where others seek to follow. In 2025 our client retention was 55%, our new business increased by 50%, with the brand count also rising by 25%. Plus, for the second year in a row, a survey of clients and agencies showed that 100% of clients would work with us again, 100% said they’d recommend us and 100% said we delivered on their objectives.