The Guardian


2025 was a record year for the Guardian and one of the strongest financial performances in our 200-year history. Revenue reached £275.9m, operating losses were cut from £39m to £24m and our supporter model continued to grow. Millions of people chose to fund independent journalism that they can access for free. In a world of disruption, synthetic content and collapsing trust, the Guardian offers something increasingly rare: scale, influence and integrity.

When other publishers bent to political and billionaire pressure, we stood apart. We reported on Donald Trump, the rise of the far right, and held Labour to account without fear or favour. And audiences, supporters and brands responded.

In a year where the wider news sector shrank by 5%, the Guardian’s advertising revenue grew by 6%. Brands came to us for meaning, trust and cultural relevance. From RM Williams’ Daycationer campaign being driven by a spark of Guardian insight, Tesco Finest backing our innovation resulting in two renewals, to our research inspiring Mastercard to build a year-long partnership around the world’s biggest, shared cultural moments.

This entry shows that in an unprecedented global moment, bold journalism, global reach and genuine collaboration will always win.