The GoodNet

During the judging period, The GoodNet proved that sustainability-powered performance delivers measurable commercial growth and environmental impact at scale.

The GoodNet is a UK-founded data and optimisation company built on one conviction: sustainability is not a constraint, it is an under-used performance signal. Through our proprietary platform, GoodIQ, we embed carbon, ESG, accessibility and DEI signals directly into live media optimisation, integrating responsibility into decision-making rather than reporting.

During the review period: - Revenue grew by 212%. - We established ourselves as a high-growth, profitable UK start-up with a global footprint. - Over 50% of revenue was generated in the United States, and we expanded into the Middle East.

Across 250+ brands in 70+ markets, sustainability-powered optimisation consistently improved campaign efficiency, attention and brand outcomes within automated buying environments.

Sustainability-led optimisation delivered up to +35% improvement in media performance outcomes.

Environmental impact was delivered through optimisation: - 46% reduction in campaign CO₂ emissions versus market average. - 1.9bn+ ad impressions and over £15m of media investment contributed to the sustainability goals of brands such as BBC, Coca-Cola, Indeed.com, Natwest and Sage.

During the judging period, we demonstrated that purpose strengthens performance and scales globally.

Purpose performs. We proved it.