Tesco Media Marketing Team

Tesco Media is proud to be recognised as Media Brand of the Year, reflecting our ambition to redefine retail media and become the ultimate media partner for brands. Guided by Stacy Gratz and Rachel Compton, we embedded strategic rigour through brand tracking and annual customer research, ensuring insight-led decisions that drive measurable impact. Education and advocacy remain central: the Tesco Retail Media Academy has certified over 1,500 graduates, while our Certification programme strengthens agency partnerships. Our thought leadership agenda includes the Shape What Britain Buys report and commissioning MTM research, dispelling myths about shopper behaviour and shaping creative strategies for major campaigns. Events have been pivotal. Tesco Media Upfront attracted 350 senior leaders, delivering a 16% rise in active clients and 24% growth in advertiser spend. Strategic partnerships at MadFest and Advertising Week Europe amplified reach and cemented our reputation as an industry leader. Looking ahead, we will launch a refreshed brand identity, expand video innovation, enhance our Sphere self-serve platform and roll out a GenAI-powered Creative Studio – continuing to deliver insight-driven solutions that set new benchmarks for creativity and client growth.