Tesco Media

Tesco Media is honoured to be named Media Brand of the Year at the Media Week Awards, recognising our ambition to redefine retail media. In a year of rapid RMN growth, we focused on innovation and measurable impact to become the ultimate media partner. As the UK’s longest-standing retail media network, we connect brands to 24 million households through the largest first-party behavioural dataset, enabling precision and emotional resonance across the full funnel. This transformation delivered strong results: clients grew 16% to 777, campaign volumes rose 24% to over 12,500, and nine in ten advertisers increased spend year on year. Innovation drives success: we deployed 6,000 digital screens, launched AI-powered audience prediction, and introduced Smart Stock, a predictive methodology that doubled ROAS and won Gold for Best Use of Data. Our values-led culture champions collaboration and diversity through leadership programmes for underrepresented groups and sponsorship schemes. We advance industry knowledge via the Tesco Retail Media Academy, thought leadership reports, and active participation in IAB and ISBA initiatives. Aligned with Tesco Group’s Planet Plan, we commit to net zero by 2050. Looking ahead, we will launch enhanced video solutions, advanced shopper insights, and a GenAI-powered Creative Studio.