Smartly

Smartly is a global, leading AI-powered advertising technology platform that unifies creative production, media activation and measurement into one workflow. With global headquarters across Europe, Smartly has a main hub and dedicated operations in London to serve the UK market. The company delivers creative automation, intelligence, campaign automation and measurement via its Media, Creative and Intelligence adtech suites.

In 2025, Smartly helped hundreds of UK advertisers (from Boots UK and The Times to TUI, Mango, Spotify and DFS) materially improve commercial outcomes by marrying machine learning, creative automation and tightly integrated media orchestration.

Smartly’s Media, Creative and Intelligence suites deliver three tangible advantages for UK advertisers: faster time to market (Zalando: 73% faster app campaigns), greater creative relevance at scale (The Times: doubled real-time creative performance), and measurable efficiency gains (Mango: 39% lower incremental CPA; Tchibo: 39% uplift in Pinterest revenue).

The Smartly platform reduces wasted spend through AI optimisation, scales creative relevance via templates and dynamic assets, and makes creative impact measurable through real-time diagnostics tied to business KPIs. With UK-centered leadership, dedicated customer success and deep platform partnerships, Smartly translates advanced adtech into predictable business results for brands and agencies: the clearest case for best Adtech Provider.