Roxanne Harley

Roxanne Harley, Head of Growth at Azerion UK, is a dynamic, high-energy leader with 16 years’ experience and a proven track record of driving growth through people, creativity, technology and data.

Guided by her leadership values; Curiosity, Authenticity, Enthusiasm and Creativity, she turns insight into action, building frameworks and teams that make rigorous strategic thinking scalable.

Roxanne has transformed Azerion UK’s strategic capability by operationalising research into an “operating system” for growth. In a market where agencies and brands say digital has become overly complex, she has led Azerion’s response: simplify omnichannel planning by focusing on human receptivity, not reach alone.

Her signature work is Meaningful Connections, a proprietary research partnership with WPP/Mindshare and Differentology, which reframes planning from “who” to “when and why” audiences are receptive. She translated this into practical product, the Azerion Mind Map, protecting strategy through to activation.

She also established Azerion UK’s first Growth Team, combining marketing, insights, sales enablement and response-to-brief excellence into one high-performing model that improves conversion and strengthens go-to-market effectiveness. An expert in pitching, storytelling, events, content and presenting. Roxanne inspires teams with clarity and ambition. She is known as a high-standard, energising mentor!