Pinterest UK

When the internet felt louder, more polarised and more automated than ever, Pinterest UK made a clear choice: demonstrate how an online platform designed for decisions - not distraction - is possible.

We’re different by design. People come with intent: to plan and shop for a home, a holiday, a wardrobe, a recipe, a life moment. Because people arrive open to inspiration, brands can show up in ways that are useful - turning ideas into measurable action. Throughout 2025, Pinterest expanded its Visual Search capabilities to become an AI-powered shopping assistant for 600M users(1).

While squeezed budgets meant marketers need to prove every pound, Pinterest delivered commercial momentum and deeper partnerships with advertisers and agencies. The Pinterest UK team drove: double‑digit revenue growth, increased our market share and won a larger share of wallet, with client results proving YoY media efficiency and effectiveness(2).

When most spend still funnels into a handful of giants, Pinterest gave advertisers a credible, scalable alternative that helps protect people’s wellbeing and drive results. Our mission is clear: put the emotional wellbeing of Pinterest users first, create a more positive, brand-safe environment and deliver better performance for advertisers. Team UK has led on responsible platform design, including an in‑app prompt discouraging phone distractions in UK schools.

A positive internet isn’t just a nice to have, it performs better. Our research proved that platforms perceived as positive can be up to 94% more impactful in driving purchase intent(3). Pinterest proved that positivity, planning and performance go hand in hand.

Source 1: Pinterest, internal data, Q3 2025, Global

Source 2: Pinterest Internal Data, Q4 2025, UK

Source 3: MAGNA, Ad Effectiveness Survey (commissioned by Pinterest), US, 2025. Sample n=6,200, advertiser n=4.