Next-Gen Media

Next-Gen Media (NGM) is an audience-first media owner, connecting brands with 16-24-year-olds in trusted, real-world youth environments across the UK and ROI.

Working in close partnership with universities, colleges, and student accommodation providers, NGM connects brands with Gen Z where they live, study, and play. Its growing network of more than 500 full-motion digital screens already delivers 15m+ daily impressions.

Between December 2024 and November 2025, NGM delivered 32% YoY revenue growth, significantly ahead of the wider OOH market, which reported 1.4% (Outsmart). This positive trend continued consecutive years of growth from 2022-2023 (+260%) and 2023-2024 (+43%).

This growth has been driven by NGM’s long-term vision to become the UK’s number one youth media business. Its foundations are building a best-in-class team, investing in automation and technology and delivering a platinum service to all partners. As a smaller media owner with big ambitions – all revenue is driven by the proactivity of the team and NGM’s ability to punch above its weight in a challenging and competitive market.

Growth was achieved by increasing brand direct, programmatic trading, and launching a new creative division. Together, these developments delivered increased revenue, trusted partnerships, and impactful campaigns for brands.