Newsworks
Newsworks
In 2025, Newsworks delivered a high-impact, agenda-setting programme of activity to champion news brands to advertisers, encouraging investment to ensure a vibrant and sustainable future for publishers.
Building on its award-winning Youth research, the trade body for national news brands launched its Attention study, which sparked much-needed debate. The team was highly visible at industry events promoting the power of cultural journalism and delivering compelling evidence behind the effectiveness of news brands. They also introduced a webinar series addressing critical industry issues like blocklisting and news brand innovation.
Agency engagement remained a key priority, with progressive conversations focussed on trust and an overarching ‘Journalism Matters’ narrative. Momentum grew behind the launch of The News Alliance and the Make it Fair campaign, demonstrating the collective strength of news brands in setting the agenda and collaboration behind the scenes.
Newsworks also delivered a dynamic digital training platform, the Newsworks Academy, and celebrated the best of news brand advertising at the Newsworks Awards.
Newsworks is a small but mighty team of 13 passionate news industry advocates, all believing journalism really does matter. Not just for now, but for the future.