Mantis, a Reach product

Mantis is Reach' proprietary ad technology solution, built to solve one of the most persistent challenges in digital advertising: reaching the right audiences at scale, driving measurable performance, and doing so in environments brands can trust. Mantis approaches brand safety differently. If content is harmful, it is never made available to buy. Advertisers can buy inventory confident they are not monetising harmful content.

Developed inside the UK’s largest commercial publisher and now adopted by leading media owners globally, Mantis moves harmful content blocking to the source, rather than relying on outdated blocklist technology to keep campaigns safe.

Through the application of AI, Natural Language Understanding, first party data and programmatic innovation, Mantis helps brands identify high intent audiences, align messaging to the content people actively choose and deliver measurable performance outcomes across premium media.

Unlike buy side verification tools that rely on blunt blocklists and post bid decisioning, Mantis operates before the ad request. It reads, understands and classifies content before it enters the advertising ecosystem, enabling advertisers to access more quality inventory, reach engaged audiences and improve campaign efficiency while maintaining suitability standards.