LADbible Group

LADbible Group has redefined what an online platform can be. In a crowded, fast-moving media landscape, we’ve earned trust and attention of by building communities that laugh, think and act. Reaching 70% of Gen Z in the UK and more than half a billion followers globally, we combine social-first storytelling, real-time insight and platform-native creativity to shape culture - not just react to it.

Our 11-brand portfolio, including LADbible, SPORTbible and Betches, delivers scale with substance: 2,700 video views per second and over half a billion YouTube views in the past year alone. Powered by LADnation, our 55,000-strong insight community, we turn audience signals into commercial impact - driving 1.7 billion branded impressions, 12.7 million engagements and 82% repeat revenue, with a 256% uplift in pipeline.

From delivering measurable growth for Domino’s, KFC, Tesco, Boots and Google Gemini, we create culturally fluent partnerships that drive real outcomes. Beyond commercial success, we champion social causes, invest in emerging talent and pioneer AI-driven innovation, achieving 10% overall business growth.

LADbible Group isn’t just a publisher. It’s a culturally authoritative, data-led platform powering the future of media.