JCDecaux UK

In 2024, JCDecaux UK’s Commercial Team delivered 18% revenue growth year-on-year, better than Meta and more than Google, outperforming OOH and the wider advertising market. Entering 2025, the challenge was how to sustain momentum in a tougher trading environment while continuing to innovate and deliver for customers.

The answer was a strategic focus on the fastest-growing opportunity of programmatic Digital Out-of-Home (pDOOH).

Staying true to our core values of our Playbook, (including One Team and Customer First), we invested in people, programmatic planning and product, to make 2025 ‘The Year of Programmatic’.