JCDecaux UK Marketing Team

How do you market to customers that you don’t yet know? Out-of-Home company JCDecaux UK is now a digital media business, powered by the transformation of its estate into over 30,000 Out-of-Home digital screens nationwide. This digitisation has unlocked data-driven capabilities traditionally associated with online media, including programmatic buying – automated, targeted, and measurable.

Yet the marketing challenge is stark. More than 80% of advertising spend now goes to online media, a share that continues to grow. A growing pool of digital-first marketers and performance teams allocate budgets almost exclusively to social, search and online video - often without considering Out-of-Home at all.

The role of JCDecaux’s Marketing team is complex - to serve our current client base of media agencies and specialists and to drive growth from new customers in a digital-first, algorithm-driven world. Drawing upon our JCDecaux Playbook – our company vision and values, the Marketing team has driven the growth of programmatic OOH - key to future-proofing the wider Out-of-Home industry - while meeting the needs of our valued and media partners and clients.