Jane Wolfson

Jane’s tenure as UK President at Captify has been defined by steady leadership, successfully navigating the business through a high-stakes acquisition by Verve while simultaneously generating strong growth and new business. By implementing a rigorous commercial ‘Retain, Acquire, Grow’ framework and overhauling operational processes, she transformed a culture of high churn into one of accountability and transparency, delivering revenue growth across existing partnerships, expanding new business and launching innovative products to market.  

Beyond these commercial triumphs, Jane has leveraged her influential standing within the industry, evidenced by her invitation to the IAB Board and her roles with WACL and NABS, to champion social responsibility and inclusivity, from spearheading sustainable "Green Media" products to fostering an inclusive workplace. Ultimately, Jane has proven that commercial excellence and empathetic leadership are not mutually exclusive, cementing her status as an influential leader shaping the future of the UK media landscape.