Influencer

In 2025, Influencer delivered 1,094 campaigns for global brands including Spotify, Monzo, The Red Sea, Viator, Nike and H&M – driving a 128% uplift in sales and paying out over $30 million to creators.

We brought in 36 new brand partners, strengthened our senior leadership team across commerce and growth, maintained a 98% employee retention rate, built a 66% female workforce, and became Headline Partner of The Marketing Academy Scholarship Programme to help shape a more inclusive future for marketing.

Our work delivered both cultural and commercial impact. Spotify’s VIP programme reached 110 million people, generated 1,400+ earned assets, and $8 million in Earned Talent Value, with a 90% post rate. A single TikTok for The Red Sea became the most-viewed piece of content ever in MENA, while Viator saw triple-digit booking growth. We also launched our Creator Perspectives report and Thinking Like a Creator framework, securing coverage in Forbes, Entrepreneur, Marketing Brew, Campaign, and more.

We’re proud to be powered by our own proprietary platform, Waves, and to be official marketing partners of TikTok, YouTube, Meta, Snap, Pinterest and Twitch – giving us early access to platform innovation and the ability to shape creator-first strategy from the inside out.