i-media
i-media
In 2025, we substantially expanded our digital inventory, delivering over 1,000 full-motion screens. We built our ANPR Suite fully in-house, reducing campaign setup from three days to one hour. In line with our data-first strategy, we also built, launched and scaled "Pitstop", our own B2C app. We are making OOH more measurable, accountable and more commercially effective.
We believe radical innovation requires a radical culture. In 2025, we scaled our team by 65% and moved to a sustainable HQ designed for face-to-face collaboration. We treated wellbeing as a strategic KPI - investing thousands of hours in development and providing on-site therapy, resulting in a remarkable attrition rate during a period of hyper-growth.
By integrating "Big Data" precision with a "People-First" culture, i-media has moved OOH from a secondary buy to a primary performance channel. In 2025, we proved that investing in data and people delivers unrivalled commercial results.