Guy Jones & Oliver Deane
The GoodNet
Since launching in 2022, and against a backdrop where sustainability has been de-prioritised by many in our industry, we have built a product – GoodIQ – and a vibrant business that delivers for all our stakeholders: - For our 250+ clients: robust improvements in their media and brand metrics, as well as tangible sustainability and inclusivity metrics. - For our industry: A product that is integrated into agency hold-co’s proprietary tools, as well as a wide range of buy and sell-side platforms. - For the planet: 46% reduction in carbon intensity; £2m of incremental spend directed to inclusively owned media; £15m of ad spend directed into sustainability-aligned media environments. - For our staff: Shared ownership of the business, structured development and learning paths, and opportunities created for people just starting in our industry. - For our shareholders: A profitable business, growing 200%+ YoY with 50% of revenue generated from the US.
Purpose performs. We proved it.