Digital Cinema Media

Through a data-first strategy, creative innovation and commercial reinvention, DCM grew revenue 7% year-on-year. Its Groundbreaking research, Maximising Price: The Role of Media, demonstrated that cinema delivers a 10% higher price premium versus the all-channel average, reframing the channel as a driver of financial outcomes, not just awareness. The launch directly boosted bookings and sector spend. Tools such as KPI Maximiser further embedded effectiveness data into planning decisions.

Meanwhile, DCM Studios, the in-house creative arm, grew 40% year-on-year, transforming cinema environments through premium sponsorships like Turn Your Phone Off, anamorphic 3D executions, immersive 4DX scent mapping, and large-scale experiential takeovers — driving repeat partnerships and deeper brand investment.

DCM also set new industry standards, delivering the UK’s first fully captioned ad reel for a major blockbuster and making captioning a free ongoing service. In 2025, DCM reinvented the cinema medium for brands and consumers alike.