Dallas Wiles & Chris Collins

Chris Collins and Dallas Wiles, Co-CEOs, JCDecaux UK “We always remind our team that ‘success is not final, failure is not fatal, it’s the courage to continue that counts,’” say Chris Collins and Dallas Wiles, quoting Winston Churchill. Their careers are intertwined in a way neither expected, ever since Jean-François Decaux elevated them to joint leadership roles as Co-CEOs of JCDecaux UK just before the pandemic. This close collaboration forged in those toughest moments is now the foundation of their success. Their values-led approach is outlined in our Playbook, which has built a supportive and inclusive company culture while also inspiring our people to strive for excellence to drive results for brand and agency partners.

In 2025, a year of cautious investment for many UK businesses, Chris and Dallas chose boldness. While others retrenched, they doubled down: investing in people, product, and programmatic making 2025, the biggest year of screen investment for JCDecaux ever. Their leadership has driven commercial growth and accelerated the transformation of Out-of-Home into a digitally connected, data-driven, scalable and sustainable channel. Driving programmatic OOH within the omnichannel ecosystem, bringing new digital brands to the medium, benefiting OOH and the wider industry. Proving two heads are better than one.