Captify, part of Verve

As the largest source of onsite search data outside of the walled gardens, Captify’s vision is for Search Intelligence to be indispensable across the full media lifecycle. This empowers brands to understand consumer interests, motivations and mindsets in real time, and activate this intelligence through machine learning technology to power the marketing decisions from insight to measurement. This has led to extraordinary results for our clients which in turn has earned us both extremely strong client retention, long term partnerships with agencies, and significant new business success in 2025.

The acquisition of Captify by Verve in October 2025, and the subsequent successful alignment of our workforce that reflects the diversity of the cities in which we operate, combines the skill sets and increases the product suite of both companies. But beyond being a world class data and technology partner, we build meaningful relationships, and strive to have a broader impact on the industry through collaborative product development and our involvement with industry bodies and charities. Our 2025 results prove that through a year of change we have emerged stronger, optimistic and driven, providing best-in-class service for brands and agencies across the UK.