Bauer Media

2025 has been a defining year for Bauer Media UK’s audio and podcast business. Reaching over 27 million people weekly, Bauer delivered its strongest booking year to date, securing £180m, with broadcast revenues up 8.3% and digital IP revenues increasing 93% year-on-year in H2 2025. Central to this growth was the launch of audioXi, now the UK’s fastest-growing digital audio product, enabling advertisers to reach 14.5 million consumers using premium first-party data. Strategic partnerships with AdsWizz, the SiriusXM Podcast Network and Sport Social significantly expanded Bauer’s podcast scale to over 14 million monthly listeners across nearly 4,000 shows.

Alongside commercial momentum, Bauer continued to invest in talent, content and trusted platforms - growing its breakfast and podcast audiences while championing responsible media through initiatives such as its YoungMinds partnership. By combining digital innovation, creative ambition and strong commercial delivery, Bauer Media has strengthened its position as one of the UK’s most trusted and forward-looking audio businesses.